The rise and challenges of Neat Burger reflect broader realities within the plant-based food sector. While consumer interest in sustainable and ethical eating continues to grow, successfully scaling a plant-based fast-food concept remains complex. Even brands with celebrity endorsements and substantial initial investment must contend with the operational realities of running competitive, profitable locations — especially when faced with high rents, inflationary pressures, and evolving consumer preferences.

Neat Burger’s journey offers valuable lessons for the future of plant-based dining. Celebrity influence can drive brand visibility and early excitement, but long-term success still depends on sound financial management, operational efficiency, and adapting to market conditions. As the company moves forward with its international expansion plans, it will have the opportunity to learn from its UK experience and refine its model for new markets.

While Neat Burger’s story in the UK may be ending, its broader mission continues. With Hamilton and DiCaprio still supporting the brand, the next chapter will focus on translating their vision of sustainable, accessible plant-based food into global success — starting with the dynamic markets of the United States, Italy, and the Middle East.